1957 Ford Custom 300 Series Ranchero
In 1957, Ford introduced the Ranchero, a vehicle that blurred the lines between a comfortable passenger car and a utilitarian pickup truck. This innovative model combined the sleek, stylish lines of a Ford sedan with the practicality of a truck’s cargo bed, creating a new niche in the automotive market.
The Ford advertisement from 1957 said it best:
“It’s more than a car! It’s more than a truck! Any way you look at it, the stunning new Ranchero is the slickest, sleekest pickup ever to pack a load. And what a load! The Ranchero carries more than half a ton—more than many standard pickups!”
The Ranchero was built on the same platform as the Ford Fairlane, providing it with a car-like ride quality and interior comforts. It was equipped with a 292 cubic inch (4.8-liter) OHV V8 engine, similar to the one found in the Thunderbird, which delivered 212 bhp at 4,500 rpm.
This power unit, coupled with a single Carter carburetor, made sure that the Ranchero was not only stylish but also had some power to back it up.
Transmission options included a 2-speed automatic, known as the Ford-O-Matic, which allowed for smooth gear transitions. The Ranchero’s suspension system featured an independent front setup and a live rear axle, a common arrangement for vehicles of the era. This provided a decent balance between handling and load-bearing capabilities.
Stopping power came from 4-wheel drum brakes, which were standard across many vehicles during that time.
The Ranchero’s design was a standout, with its two-tone paint schemes and optional decorative trim, such as the ‘hockey stick’ side trim that added a touch of elegance to its utilitarian form.
It was a vehicle that could carry more than half a ton of cargo, surpassing the capacity of many standard pickups of the day.
Ford’s venture into this crossover segment was successful from the start. In its inaugural year, the Ranchero sold over 21,000 units, carving out a unique spot in the market.
It was a workhorse with flair, offering the amenities and comfort of a passenger car alongside the rugged functionality of a pickup. This combination made the Ranchero an attractive option for those who needed a vehicle that could transition seamlessly from work duties to leisure activities.
The Ranchero’s legacy began with this model, and it continued to influence the design and concept of car-based pickups for years to come, including the introduction of its rival, the Chevrolet El Camino, in 1959.
This vehicle offered a solution to those who required the utility of a truck but desired the driving experience and features of a car. This pioneering spirit would lead to the Ranchero becoming a beloved and iconic model in Ford’s lineup.
Credit: Bonhams|Cars
