1932 Buick Series 90 Coupe Roadster
As automotive technology advanced in the early 1930s, manufacturers focused on combining comfort with improved engineering, leading to notable models like the 1932 Buick Series 90 Coupe Roadster. This prestigious vehicle stood at the top of Buick’s lineup during a challenging period in American history.
The Series 90’s exterior design marked a significant departure from previous models. Its distinctive features included hood doors replacing traditional louvers, a rakish windshield design that eliminated the external sun visor, and elegantly flowing fenders that enhanced its refined appearance.
The car’s profile was further distinguished by a tapered radiator and thoughtfully integrated taillights.
Under the hood, a powerful 345 cubic inch overhead-valve inline 8-cylinder engine generated 113 horsepower. This large powerplant connected to a three-speed sliding-gear synchromesh manual transmission.
An innovative feature called Wizard Control allowed drivers to shift between second and third gears without using the clutch, while also offering freewheeling capabilities.
The Series 90’s chassis rode on a lengthy 134-inch wheelbase, supporting its various body styles. The suspension system employed solid front and rear axles with leaf springs, while four-wheel mechanical drum brakes handled stopping duties.
Inside the cabin, craftsmen created an environment of refined luxury. The dashboard featured fine woodwork, complemented by clear, readable gauges. Standard equipment included dual windshield wipers and a clock. The interior proportions offered comfortable accommodation for passengers, reflecting Buick’s position as a premium automaker.
Optional features demonstrated the car’s upscale positioning. Buyers could specify Tilt Ray headlamps, Trippe safety lights, dual side-mounted spare tires with mirrors, and polished wire wheels wearing whitewall tires. A golf door and rumble seat added practical versatility, while a rear-mounted rack with matching trunk expanded cargo capacity.
The Series 90 competed in a specific market segment, positioned above mainstream vehicles like Chevrolet and Oakland but below ultra-luxury marques. This placement helped establish Buick’s reputation as “the doctor’s car,” appealing to successful professionals who valued quality and prestige.
The car’s $1,805 price tag in 1932 limited its accessibility, particularly during the Great Depression.
Buick’s engineering prowess received validation that year when a Buick-powered race car finished 11th at the Indianapolis 500, demonstrating the brand’s performance capabilities. This achievement added sporting credentials to the Series 90’s luxury reputation.
Credit: RM Sotheby’s
